Kamikazi Marketing

September 3, 2009 Mamdooh Banking & Money matters, People watching, Personal Views, 1

WWII – A desperate time when humans found new and more terrible ways of killing each other. Out of this desperation came the Japanese suicide bomber. To the Kamikaze, bomb and bomber were one and the same. Called into power by Emperor Hirohito and creatively offered the rank of “God”, 2,500 men were to spend their last terrifying moments as human artillery streaking towards their target encased in airplanes, mini – subs, and bomb loaded speed boats. These “Knights of the Divine Wind”, so horrifyingly accurate in their attacks, took the lives of over 7,000 Allied servicemen during the reign of the first initiated, and there were still another 4,500 Japanese men being prepared for Knighthood. The fear of their human weapons became a critical factor in the U.S. decision to avoid an invasion of the Japanese mainland , and drop the Atomic bomb. The tactics of the Kamikaze continue to haunt the world to this day.

That was then, today the same is Kamikazi marketing. The marketing world is vast and large and takes different kinds of strategies and tactics. We are all aware of conventional marketing, then came Guerilla marketing which takes marketing to a whole new frontier,Typically, guerrilla marketing campaigns are unexpected and unconventional.The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing. The term has since entered the popular vocabulary and marketing textbooks since.

What I am about to talk about is the new version of that, Kamikazi Marketing, suicide marketing, take all or none. The stakes are high and the casualties many, rewards are enormous, if any.

I don’t have a clear example other than the one i will share with you performed by one financial organization( affiliate/service admirer) in the heart of another financial organization. One comes to mind from my banking years, when SAMBA Visa was advertsiing non stop on MBC fm and other banks had music playing in their branches. SAMBA would be singing its tune in the core of the competitions operations. They later found out and shut down the music systems or changed the channel( Duh!).

I have in this post two pictures to tell my story, and thats all that he wrote folks!

This is one organization. If you look close you will seethe advertisement of the other.

Read the other financial organizations name, and guess what they have special offers for teachers!

Someone is not doing his job, or is it the lame fasting excuse?

ATM, kamikazi, mamdoh al-radadi, marketing, saudi banks

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