Harnessing outrage
What do you when you face service and product inconveniences? like the stewardess on my flight today who did not have my newspaper, had only one choice of breakfast, non of the bread I like, insisted on giving me reasons that we can’t satisfy every passenger you know! management doesn’t listen, blah, blah, blah..I just laughed at this one, cause I gave up on our local airlines 30 years ago.. many new airlines jumped to the occasion ages ago, my dollars go to much better airlines, that is not my case today..
In any other area of service, products, entertainment industry..etc. when faced with the usual bad stuff, do you fret and break a sweat on what you deserve or do you go out and make it happen?
Nothing we use in an occasional and habitual way today happened by mere coincidence, it all leads back to a frustrated customer or user one way or the other. Man has made it his hobby to invent & reinvent the wheel for centuries ever since the invention of the wheel, the good news is its happening faster due to technological breakthroughs now!
We stumble upon many services and business models today that seem to have lost focus on the main objective, you. It somehow starts with profits, that leads to squeezing every point so you cut costs, then you face an economic crisis, lay off staff, the remaining few are over burdened by work and production, people start to complain, competitors jump to the occasion and do not take your worst staff, they take the best, leave the rotting few for you, and as for you, you become a classic text book failure work of art!
They say we are attacked daily by 4000 adverts in every interaction point known to human kind, yes even in toilet bowls. Everyone at the marketing department that made the studies has placed their media close to you so you can dig into your pocket and pay their company for the product or service.
The normal scenario; Customer visits store or buys product and is treated with total disrespect for his dollar, staff is having a bad day forever, customer never comes back, competition takes its chance to serve him, you lose that dollar, no more dollars means your out.
We all will face customer outrage, even the best make mistakes, the worst get better, the mediocre remain that somewhere between the two, and somehow live to tell their tale many years later, bottom line.. there is always room at the top, its the bottom that’s crowded!
If it outrages you, it should spark and idea, ideas need to be fueled, fuel it while the rest complain, thats true entrepreneurship!
mamdooh.alradadi thinking about the next big thing ;-)
me@mamdoohalradadi.com
Brother from another mother If you leave me now..