Got Milk? Perhaps!
One of the longest running ad campaigns in the world is the famous “Got Milk?” campaign encouraging the consumption of cow’s milk. The ad started back in October 1993 and has not stopped since. It was established by the ad agency Goodby silverstien & partners for the California milk processor board and then licensed for nationwide usage for other milk processors.
Needless to say they increased milk consumption around the USA and I’m sure around many places around the world who saw the ad. That is not the reason I am talking about the campaign.
I have been seeing this ad for many years and actually like the white mustache on the ads, the thing that hit me lately was why did we never witness any kind of colaboration in our part of the world? forget the country, lets just talk about a region, not even a region a city…ok I rest my case on the geographical part.
What we did witness was a price war between the Golaithes of the industry trying to crush each other out of the way, until neighbering countries started to complain about this crazy price war that was killing their sales. Then suddenly they stopped that and started giving us more milk for the same price, i think soon they will deliver cows for the freshest milk you can ever find, the cows will be leased ofcourse.
The benfits of such campaigns are endless. Forget the healthy ingredients a glass of milk has, even if it is only to a certain age. What about calcium and the number of females in our region with featherlight bones? Elderlies with stronger bones, Sleep benefits, helping with cavities, muscle rebuilding.
Forget all that. What about the lactose intolerance that many of the population suffer from and only complain about bloated stomaches? You think the milk producers did not know that? visit any top end supermarket and watch how fast the boxes of lactose free milk disappear.
My message: Make money but at the same time pay something back or at least educate the community of the benefits and your bottom line will also increase. It cost the members of that californian dairy committee 3 cents per box only. No creativity whatsoever, nothing out of the box in this region except milk!
For the Love of Chocolate’ Omra while fasting in Ramadan