You do know that cars tend to reflect a certain personality, and eventually you end up buying the personality that replicates your lifestyle, your way of doing things, your ideals, an extension to your dreams, your choice means something.
I have been a fan of cars for more than 30 years, give or take a decade. Ever since I saw or knew what a car was, it was love at first sight. Cars have been on my attention span longer than anything I can remember. They say to be an expert at something you need 7 years, I guess I know a thing or two.
At the age of 17 I was driving a Nissan 280ZX brand new in manual, while I could only drive automatic! A year or so later I was asked by a friend what do you think of a bentley I want to buy one from London? I said buy a Ferrari, he bought the Bentley at age 16. At that young age i knew that people are what they drive.
Driving, watching, even washing cars for a living and reading thousands of reports on all makes and models from the 60’s to this day has given me a kind of 360 degree into the auto field and its progress over the years. It is possible to pick a car from history and say this is the companies next big hit, like the bug for instance at VW, the 350Z at Nissan, the Phantom & Maybach from Rolls Royce & Mercedes Benz respectively.
Over the years a certain consumer and branding sense has evolved into what each car is telling the world. Each car has a story to tell, and when you buy it, you become part of it. And if you dig deeper into what I am saying, you will find out that this is the simple case and idea behind every car.
From the thousands of advertisements and branding campaigns, from all the stuff I have read, from all the programs, magazines, and personal experience and driving quite a few, I give you today a quick and fast analysis of as much cars as possible for this tight space and what each one is saying. The cars should cover as much demographic scale as possible and not all makes are here, but it should give you an idea, and if you mix and match you would get better results.
First: The categories/segments/sizes in the market today are basically the following:
Economy, mid size sedans, full size sedans, SUV’s, sport/coupe, and recently crossovers like the BMW X6 model and the new Cadillac SRX. My breakdown is a bit different, I use my own methodology and naming to make things easier to digest and analyze the drivers behind each wheel.
Blend in: Driver wants or is/has; Quality driven. Check in a pocket. I’m here until I can buy another better expensive car. Wants more for less. Rising star status. Loves change. Cars like: Toyota, Nissan’s,Hyundai & Mazda.
ADC-Americas Dream Club: Driver wants or is/has:Believes in the good old days. Belongs to a large group of free spirit people. Sprit & dream driven. Pushes on through. Outgoing & daring soul.Bang for buck. Cars like the Chevy’s, Cadillac’s, Fords, other GM & Chrysler & Dodge.
I deserve the best: Driver wants or is/has:Success. HIghest engineering standards & quality. Precise & clear. Know what they want. Loves the social status. Competitive spirit. Cars like the German’s, BMW, Mercedes Benz, Audi basically, VW is somewhere else.
Its my life!: Driver wants or is/has: I like me. yes! I’m different & unique. Does not like to taken as just another face. A flair for passion to a certain country. I drive my beliefs & views. Here you find the VW’s, Citroen, Volvo, Renault & Alfa Romeo.
Richie Rich status: Driver wants or is/has: I’m rich and you better know it. Yes my car costs as much as your dream.My other car is a place in Monaco bumper sticker. I love life to the max. Only the best of the best surrounds me. Status king. Man made wonders include Bentley,Jaguar, Aston Martin, Phantom, Maybach.
Exotica: Driver wants or is/has: Exotic kiwi status. Screams Made it!. Important playful person.Look at me little girls & boys love me as well as their envious parents. Loves art. Has a passion for passion itself. Flamboyant personality. Masterpieces include Buggati, Maserati, Ferrari, Porsche, Lamborghini and few more.
Go anywhere anytime: Driver wants or is/has: Move out of my way all over his face. No obstacles stand in my way and where I want to go or do. I am free. Demands to be many people in one body. Hates bullies. The big boys include all your Jeeps, Range Rover’s, Nissan Patrol, Toyota Land Cruisers and Hummers, BMW X6 & Porsche Cayenne, Mercedes lineup and others.
The fast & Furious Young: Driver wants or is/has: Freedom. Energy.Can do attitude. Daring. Does not mind what people think. Expresses oneself in fashion. Fast and lets do it attitude. Very playful. They include:Audi, Porsche, Ferrari, Lamborghini, BMW and Nissan’s GTR and 350Z, Chevy’s new Retro Camaro, Mustang and a few others from new competition.
Bonus: Some drivers have allies and enemies by default. For instance the Nissan drivers look down on the Toyota ones, only because their machines are made for real drivers, the Toyota drivers are a bit on the shy side of life in this case, they blend in with other cars, nissan do not, the scream in your face design & power.
This will also move into supporting football teams, by the very detailed analysis of several segments of team rivals you find that the segments still stand solid, meaning the Nissan drivers if in a car fan club will by default fall into the same teams supporting! this is a pure personal wild call without any supporting data only personal views and asking hundreds of questions to a vast majority of people.


My life has witnessed many ups & downs, more downs than ups, down’s pave my future ups, each one higher than its predecessor. Dips they call them. Some small, some steep & deep. I eagerly await my next dip, for behind each dip, there is a valley, and with it comes my new mountains to climb & conquer, keep climbing!
What would happen if an F-16 or a new Jumbo Jet landed in the time of the Romans, or the Pharoe’s or even before or surprised Jenkis Khan during his domination?What would the look on their faces be when they thought their invention of gun powder was the new might and you nuked them? OK that’s mean, how about I take on a whole army with one machine gun and some grenades?
ALBAIK is a fast food company that sells fried broasted chicken meals, it is the pinnacle of success in its industry and has given kentucky fried chicken or KFC a run for its money in Saudi Arabia.
Do you use a public bathroom away from home? The one at work? The airport? The fastfood chain? The local mosque? The mall? or are you one of the thousands that just decides to keep it in till your home? A dirty subject but someone has to point out the health and service dangers lurking in the background.
Back in the days when we liked a song and never knew the name of the artist or song had serious problems, especially when your a teen and want to impress your peers! We used to go to the music shop and try and make the seller who never spoke a word of english in his life try and know what the hell we are talking about.
They used to gather every weekend, we used to accompany them by force, they used to have fun as sisters and brothers with their whole family, they were my aunts and uncles. We were young children then, only observers as they say, we only digested and filtered what we wanted to remember and threw the rest to the cats.





