If the sales guy at the Baskin Robbins shop says the new soft ice cream on the cone is just like the ones at Micky D’s then you know who the big papa is on that frontier. I told the young salesman your not supposed to say that, especially your speciality is ice cream, and theirs is burgers! he said they started it first…end of story.

No its not!

The truth be said, mcdonalds has conquered the world with its two golden arches, when in doubt of a countries food, jump into any of their shops and have a decent burger that almost tastes the same in every shop. The kids from the age of 3 know the place, the 70 year olds know it by heart, talk about a very wide segment, especially with the approach they took recently towards better healthier choices.

The thing with branding and expanding into new side businesses is that your overall brand portfolio has to make sense to the consumer of your product of service. So if baskin say’s there’s a big opportunity in the ice cream cake industry and they jump in, cool as long as your people working there get where they fit in the big picture.

The young man selling me the ice cream came from pakistan, he was semi well trained and a nicely groomed young man that seemed to be in command of his job, seemed. Once we started to throw several silly customer questions he concaved in and gave us a hint of attitude, you know the one that happens when you don’t know and insist on showing you know… I don’t like to attack service people, being one myself, rather educate when I buy, maybe it works some day.

Back home the number one fast food place had to be mcdonalds, so in his upbringing this was the only apparent American icon. Everything else was a wannabe. The one thing that this young man did not know was the place he works in today is an Icon in its own industry, so you either get it, or you don’t, if you don’t you compare it to a burger place.

Now mind you, this is an international franchise operating on Saudi soil so the standards are quite high to keep the franchise. I wonder what other branding is being raped while we focus on the good fellas? what about the other brands that are made here, or the ones with different segments, or the famous luxury brands, are they really giving us our moneys worth?

To me when you brand something, that something touches every spot that has to do with a customer, inside and outside the brand. When a brand has blossomed, it takes care for itself with minimal maintenance, but the journey is long and consistent, and only the strong survive.

I once had an argument with a burger king store manager who insisted that the pack of six mini burgers was ONE burger. I told him count them, so he goes “ 1,2,3,4,5,6” “ That’s one burger!”… I took my meal, called him over to my table, told him I was a senior consultant at burger king for the launch of the mini burger package. He went into rainbow colors, said sorry till I felt guilty, and the end result.. They killed the idea 6 month’s into it!

So you see, branding, marketing, advertising is such a tough world, that being said, its tough on the people that work in the brand let alone us clueless, idiotic, demanding customers….

They say if all else fails, lower your standards and expectations, I say higher everything and let the bad rotten brands leave the market and make way for a better tomorrow with brands that we feel proud associating with, all made here in Saudi Arabia.

mamdooh.alradadi in Jeddah after craving for ice cream, on the 28th of August 2010

me@mamdoohalradadi.com

As I was walking just before dusk today I walked by an old man with a wooden cane and his driver walking slowly looking at the sun setting in the horizon. To the naked eye an normal sight, to me a slow film that took place in the blink of an eye.

You see this old man was a young boy once, born on the western coast of Jeddah, an ancient city, a port, a business center for all the pilgrims who come in millions to this country every year for pilgrimage.

He was just another son to his family, he was loved, he was brought up right, he went to school like all the others, he decided at his early age he wanted to seek the treasures of the sea for a living, he became one of the fishermen in a blink of an eye.

He worked his way from the filthy fish smelling docks to the fresh aired little fishing boats that set out at the break of dawn daily to see what they can catch and feed their families back on land.

He loved it so much, he gambled with his life many times, but with each risk he took, the rewards were merrier. He soon owned his fishing boat, hired a helper, and set sail daily, when he came back, he had whatever the sea gave him for sale for a few riyals.

He soon owned another boat, and another and then some more. His secret was honesty, honesty amongst traders was key, I wish it was still the case today. He had his little fish shop that sold his daily catch, he also added some flair to his business and started cooking fish dishes for people on shore and shoppers alike, a hit amongst the crowd, his secret recipe: His wife was the cook, Jeddah woman are great at preparing fish dishes.

The years flew by, the changes happened so fast, the children grew older, diversified his wealth into better investments, they bought land and more land, they grew rich as time went by, the father who was once a young boy, admired his children for their support, and loved his wife for her never ending belief and sleepless nights when he was gone.

“ We did good my love, we did good” he once told his wife at the marriage of their last bachelor son. He misses his wife, its been 10 years now she’s been gone, he wonders when his time will come? he prays its in his sleep, so he won’t see his children suffer for his suffering on his dying bed.

The years seem to have flown by like those passing clouds on this breezy day at the beach he thinks to himself. Last thing I remember was starting my job at the docks, now here I am 60 years later, all grown and old, barely moving with a driver on my side to help me around.

The days are numbered, the time will never reactivate and start from zero, your hours are counting to do something, don’t let the silly things bog you down from exploring your body and world while young and able, what you can do is everything and anything, the sky actually is not your limit if you wanted to!

As I walk on by this man, that story actually took place in my mind, my pace was faster, my dreams expanded, the full force of energy levels rose to new heights, the possibilities are endless, the days are numbered, and I want to make the best of them, and I hope you too take a new look every day at what’s important and just GO FOR IT!

mamdooh.alradadi @ home wondering what’s next? in Jeddah, the city by the sea on the 27th of August 2010

me@mamdoohalradadi.com

We all seem to focus on the good in things today, and that’s a good sign. The issue is sometimes taken for granted by many folk. If you say you will do something and you don’t, and see something else you like to practice and you don’t, then you become worst that your original state.

So I will attempt today to show you what not to do, at least a few that will get you ahead of the many crowds surrounding you in 10 easy Do Not’s, remember Do Not!

1. Do not look around a person when talking to them, do not look or take a sneaky glimpse at your watch, unless you want the meeting to end, or signal their time is up!
2. Do not yawn, and if you do excuse yourself for doing so, and state why.
3. Do not pretend to listen to what they are saying, if you already know the information being said, say so, and move on in the conversation.
4. Do not keep repeating “ Yes, but!” “ I know, but” “ Listen to me” “ You don’t understand” take a moment and imagine someone is using those words with you in a conversation you are so excited about.
5. Do not belittle people based upon misconceptions, rumors and stereo typing. I still fall into that trap, and I have been working on it for years. Here is the good news, the more I let my analysis guards down in conversations with new people, the more fascinated I become in the wonderful people that come in all sizes, ages, shapes & color.
6. Do not wait for your time to talk. If you want to talk about yourself talk to yourself and save us the boredom and agony.
7. Do not assume you are better than the talker, instead become interested in them, ask more, talk to them more about them! as they say “ be interested, not interesting”.
8. Do not ignore cultures within cultures. Ask more and observe more, learn from your mistakes. There is a big difference between how Arabs communicate and Japanese. Even within your own country there lies many cultural ways and what’s normal in your part, could be a pure insult a few hundred kilometers south!
9. Do not focus on the other persons defaults or scar, or balding spot, or black spot on his white shirt, or her smudged mascara…  look them in the eye and focus on what’s being said, bodily and wordily.
10. Do not interrupt people when they talk, and do not accept interruptions, respect is a requirement for free flow of ideas and great communication.

And one last one for the road:

1. Do not be known as:

• a conversation hog
• a long meeting individual
• an Egoistic individual talking about your glory, let it speak for itself
• a me, me, me person
• a fake smile
• a gossiper, enjoy it every once in a while, but never be known for it
• a person that talks with food in his mouth, disgusting!
• a boring person, read more, examine more, investigate, understand, ask… you have to believe that people get bored with dull people you know, its true!
• a person that starts conversations with the same line every time i.e. “ here’s what I think!”
• an envy kind of person, everything they say they bought or did or managed makes your face turn blue, I know cause it shows! people read bodies, faces and words, remember that.

mamdooh.alradadi @ his home in Ramadan thinking of a better way in Jeddah, 18th August 2010

me@mamdoohlaradadi.com

We live and learn daily, sometimes on an hourly basis. We reflect to detect what’s new and   what changes it has caused. We try to know what it’s like, we travel to discover, we read to expand, we continuously chase the unknown.

We laugh because it feels good, or is it we feel good because we laugh? we know what its like, we seem to get bogged down with life’s challenges disguised as momentary misery and pain. We dare to uncover the untold, we hide and seek, but we love to laugh.

I have witnessed many forms of laughs from many people in my life. To some it comes naturally, to others they fight it. Some manage it, some exploit it, some live by it, everything in the end is a laugh, some control it because they were told laughing with no reason is bad manners.

Laughing and smiling, enjoying, living life to the max, accepting diversity, challenges, cultures, humor is all good. Learning to laugh at ones self is the best form of joy you can find. People seem to find the laughter in others, while in reality all they are laughing at is themselves, only this time someone else is making a fool of himself.

What is better than laughing? it’s making others laugh or smile, go ahead and see for yourself, make a person laugh, smile, feel good about themselves, instead of focusing on what’s wrong with people, find what’s great about them and say it as it is, in their face, after that by about one second see their face light up!

Don’t you agree with me some cultures and societies are happier and laugh more than others? which one do you belong to? and if you don’t fit, will you contaminate them or move to another happier crowd?

I bet you can’t wait to try this out right now, go ahead and light up someones day, and while your at it, share a laugh, laugh loud and from your heart.

mamdooh.alradadi laughing out loud in Jeddah on the 13th of August 2010

me@mamdoohalradadi.com

Watching an episode  of  ”The Office” drives me into laughter every time for its relativity to working in organizations. The crew on board the show almost represent the majority of the working force out there worldwide.

Giving the manager and his sucking up assistant the spotlight guides you in a magical effortless way to recognize that people know about the stupid things that go on behind company walls.

It’s one of those series that as soon as they release a season I buy it all and watch it back to back, then come back to it over the year, enjoyable every time. The reason why I think I really like it and my son might not, is the relativity factors. I have been there, live there, he has heard but never worked it yet, so he might laugh at other things in the show, while I feel it in my bones.

While rising up corporate ladders I had my share of learning things the hard way, sometimes when its too late, but in the end its all good, as long as I can laugh at what I used to think was right.

I have watched all the original English series, all the American version, waiting for the Arab version to literarily crack up! that is if they ever do it right and do a thorough investigation across the whole region and not just one country to give the international a real deal feel kind of show. If anyone reading this ever makes up her or his mind to make the show, count me in!

Actually that just gave me an idea for another book! wish me luck..

It’s all a market this business world, that was the original idea originally wasn’t it? then we complicated it and made it into the corporate world and a lot of other bi-products, industries, sectors, segments,tiers,layers, boundaries..etc.

The people managing companies(managers) try and sell interested people(customer & workers) that they are the very best out there in this specific time and age, comparing only their strong points, camouflaging their weak points as work in progress.

The worker wants the money, the knowledge, the experience. The Owner want the productivity, the best deal he can get, and the results to achieve his goals. What they both know is there is something missing from the negotiation table, the real story.

Well.. lets jut say that the real story is yet to be told and then discovered. So much fun and action goes on in corporate boundaries I am surprised that no one has jumped to the occasion and said “ now that’s funny!”. Take for instance the following examples:

• The smoking room: Since smoking is being more and more frowned upon and smokers face the sad and ugly truth of the smoking chambers placed strategically in the worst locations and as small as possible for a quick puff of death.

If we take a sample of the daily visitors over a 30 day period, we will find them mostly staff and not managers. Is it because the smoking managers know better and quit smoking? or is it they can actually smoke in their offices because the can? you figure.

• The team work efforts: Managers on their way up scream and talk about team work, team discussions, team efforts, team whatever, and guess who makes up the final decision, uha! the manager you smart person you!

When questioned about the brutal, selfish, one man show decision, you are bombarded with side tracking talk and a sudden look at the watch signaling your time is up!

• Time management: everyone knows what I am talking about. In a nutshell, it’s getting the important things that make a difference done in time. I have witnessed managers that simply are time managements best kept secrets, great examples( of the worst kind).

They seem to know how to screw a whole departments workflow with a few requests and complain about why no real results are seen over the last 6 months? management soon finds out the root of all evil and sends in a permanent solution.

• Interviewing skills: The majority of people in the process seem to rank it low on their priority list, therefore a lot of good candidates get turned off for attitude issues from companies looking to hire them. This is a two way street, always remember that, you are looking and so is the interviewee!

If you cannot interview people, hand it over to the capable, its that simple! enough is enough with this subject.

• Communication: what communication? everyone seems to have hot buttons waiting to be pressed and explode! with al the many courses available and the ones that people took, communication although in my opinion the most important sign of leadership seems to be the least practiced!

Single line emails become essays and lessons in life. One minute phone call requests becomes half hour kissing ass conversations, then end in fights on email. Management styles seem to be in favor of old school bullying techniques, not knowing there are lectures on how bad it is and how harmful it can be to the “Team work”. And much more…So much to laugh about, and so much to learn…

Some people learn by reading and investigating just before they jump, other jump and figure it out. Which one are you?

mamdooh.alradadi thinking about the funny things that happen in companies in jeddah 30th June 2010

me@mamdoohalradadi.com

How many times have you heard that in the last year? I have been hearing it forever, said it for a bit, found the answer twice, and still wonder why people still say it?

The idea of writing this piece came to me while listening to a song that R.Kelly sings named ” be my #2” where he bluntly tells his new girl that she will never be his #1, because he has a special person in his life, he also tells her he can’t be seen everywhere with her, but still there are other places, like Islands and other destinations his #1 doesn’t know..and so on.

Why would someone who has a number one, look for a lesser number? a number two or four for instance? is it a numbers game? or is he not sure about what he has? is it that they lost the spark? the fire? the thrill? has the thrill gone? many ideas and questions and excuses, sometimes its just a fact the person loves to play!

Let me focus on one of those, the thrill factor, the magnetic force that pulls two together, the real deal feeling. What seems to happen to many couples I guess is a plague called routine. This little devil crawls in uninvited at first, but persistence always pays. So when the couple finally understand each other, and finally get to know each others like & dislike buttons, they suddenly get sick of each other, same old thing day in day out.

Some couples actually know what their partners next move or reaction will be, so they play to that for a while, and just like a new toy to a kid, that also becomes boring, especially if the other partner is in on the game. So boredom does shed its wide and vast shadows on relationships.

After a couple of years of being together, they start to wonder what is happening on the other side of the relationship barrier. They have singles that mingle and give them the latest scoops in society, who’s with who, who’s cheating, who’s divorced..blah! blah! blah!

So here in this fraction of time, the devil himself finds a window of opportunity to have a new puppet that thinks its always rosier on the other side, forgetting his wonderful wife who is the envy of all surrounding females & males! with her awesome smile, her wonderful body and looks, her wit & humor, her mind, even though she’s a blonde..you know the good stuff we all dream of.

Everything starts with an idea, ideas nest and infest a big part of the thinking, ideas need actions to become reality, actions start off small with off track routines back home, wandering eyes, checking if they are still capable of drawing attention of the opposite sex, what kind of girls or boys do these wandering eyes lure in for lunch or supper..and the rest is history.

Some stop their actions right there and come back home to their partners and make up for their bad ideas..some, take the next step…

Ideas have lured small actions, small actions have investigated the scene and it gives the coast is clear signal, the partner is occupied, the targets acknowledged and acquired, what next? “Are you married?” asks the pretty young girl… “what do you think?” replies the sinner. If he say’s yes! he has a 50/50 chance this thing will go south, if he say’s its complicated..his chances go up 25% if he say’s No! then he has 100% chance of keeping the target engaged until further notice.

I would love to give you more information about what goes on after that, but it would consume so much time, let me speed it up for you. If he said No! the obvious comment would be why not, you have a good job you say, your over 30, you seem decent…why not? the key word here is DECENT! hahahaaa. anyway, I’m supposed to stay in writing mode, not facebook mode!

The man gets so deep that he can’t manage his life anymore, believe me on this, only a few have managed to call it quits and come back to their loving wives or husbands, only a few…HEY! get the idea out of your mind! I said only a few, and the rest get roasted for dinner!

So let’s get back to the main idea behind why happy people tend to seek other stuff from outside the relationship, if it sucks try and fix it or leave it behind and move on, its that simple, we tend to complicate things.

Here are a few things I think can help anyone keep what they have and enjoy it, even if it becomes boring sometimes, you can keep it spicy and fill it with surprises:

• Change is good, keep evolving.
• When you see your husband liking something on tv, maybe, just maybe try it for him.
• That lovely hair of yours, you know you can do magic with it, just do it!
• Your body, well it could have changed over the years, but you have to maintain in order to be sexy! maintain is the name of the game, it goes for guys too! why does your wife have to put up with the truck you call a belly, looking like santa ain’t sexy, except for perverts!
• Your smell and odor, keep in control, not because you live together you can fart and laugh you know! not funny…. gases belong in containers or open air sicko!
• Experiencing new things together is always fun, accept her as your buddy and explore as if with friends, you know what I mean.
• Buy her stupid things, make him laugh, run after him, chase her in a mall instead of being adults, talk dirty to him, talk sweet to her, change and be young forever.
• Go on secret vacations, don’t let anyone know, just you two, leave the kids behind, make excuses.
• Cook for her, shop for him, clean with her, splish and splash with her, dress up for weekends, dress down for work at home, buy the latest perfume, stop using that 1980 ARAMIS for god’s sake! and you girl dump the Channel for a while.
• Teach her new things, laugh with her, take classes and challenge each other, do stuff that you never did before.
• Take an equivalent to $5 and take her out, do not over spend! check out that old beaten falafel place.

The options are many, only if we want to.

mamdooh.alradadi wondering if he could pull that off! in Jeddah June26th 2010

No its not some horror story or social scandal news, its not a Jackpot of any kind, its not even a bad service experience, on the total opposite side, its shocking wonderful service!

It’s 9.30 in the pm and its a weekend, my phone is the last thing I worry about, it rings, I get irritated, especially after a rough week. I pick up to this friendly mans voice asking if I am mamdooh? Yes? Have you lost your family ID card? No? Yes you have he replies! Shocking!

To my surprise this is a guy working at SAUDIA airlines (the airline that I so much hate for many personal experiences over the years) calling and telling me that he has found my card in some room in the airport with a bunch of guys, he actually hunted me down and got my private number, shocking!

The year is 2010, everything is going too fast to control, services are falling deeper in the ground, people are thinking ME! ME! ME! and then some more ME!, a lost ID card is the last thing on anyones mind, he can go and get another one, it will only take him a few month’s of pain and agony…but no! this man actually worked his way to hunt me down, shocking!

I delay the guy, and actually think of going to my car to search still doubting this man, but why? I think back to myself? problem is which why? the one where I question if I actually lost it? or the one about me not believing there is such a person going miles out of his way to save me some precious time and effort? why? the answer is shocking!

I drive up to the airport, and everytime I call his phone, he answers, on my way I was thinking could this be a new service requirement to enhance the service of this airline? is it new management? is it some kind of new training program they stumbled upon? or could it be this person is just a Go-Getter! a Just Do It kind of guy? a wonder in his own time? a religious person seeking more good on earth? to me, whatever it was it was Shocking!

I meet him at the international area, busy day at the airport, everyones flying! he still delivers, he greets me with a smile, answers some passerby’s questions, hands me the ID and we break a casual conversation, I asked him does he always do this? he shows me another lost ID belonging to some guy who lives in another city, shocking!

I just stand there admiring this young man in all respect, “where is your manager?”” what’s his name, address?” we walk over and this time I shock the managers at the airport, cause all they hear is complaints, especially on a busy season, I meet them to congratulate them on a fine example for the rest of us, the guy was shining! He deserved much more than a thank you, he inspired me, shocking!

His name was Mohammed Al-Silimy, a junior customer service guy with an outrageously great career ahead of him, wherever he goes, and yes he was religious, amazing!

mamdooh.alradadi respecting a young man who went out of his way all day, to make my days!

Every once in a while in your life you bump into another object and bump away, sometimes you keep bumping into the same object and start to think to yourself why this particular object?

You start to gather your ideas and think some more, you remember something called the law of attraction, you faintly think of birds of a feather, you pass by the old saying like attracts likes, you think of the opposites attract way of thinking, its all good you think!

Objects that are different from you and you accept them as they are make you wonder and go into the possibilities area, what if?

When objects bump, they leave a trace on you, just like when  a white car scratches a red car, you see marks on the sides or bumper, its all relevant physics, its all good.

How I see it, is when an object bumps into you and leaves its marks, you gained and they gained, you all gain, so, its all good.

When its all good we ask ourselves is it really that good? I love the additional advantage and experience, lifestyle, thinking, feelings, ideas and all, is it that good? yes it is that good, but living in a negative atmosphere makes you confused, in the end, its all good.

If you do feel the bump, bump some more, maybe someday you find a way to combine and become one, but one thing is for sure, bump some more, get a feel for the other object, go ahead and bump!

When you feel the bump, you know. When you know, you grow. When you grow, you flourish. When you flourish you shine so bright your radiance feeds, feeding is loving, bump!

mamdooh.alradadi looking for a bumping in jeddah, 20th June 2010

me@mamdoohalradadi.com

I’m getting sick of the blood suckers and parasites I have managed to trickle out of my system over the years and continue to do so, How can I escape when everyone around me reminds me of them with horror stories!

The many faces of these creatures seem to catch us by surprise, as they slowly, enter and lay their nest to infect us with slime upon slime and much more sucking than we ever witnessed. I am totally disgusted by these soulless lifeforms that thrive on our account and health. They suck you dry, emotionally, physically and financially.

As I type this I am attacked by one of them, a mosquito, at least the pest admits to its love for my blood, and yours. Mosquitos are the least of my worries, one slap on the table or clap of the hand, or spray of that “ kill all bugs” and the bug realizes that when you suck someones blood for life, your life ends soon after( even if the darn thing managed to get away, its lifespan is only 7 days or less).

As the darn mosquito continues sucking me to its maximum loading capabilities, I remember my humanly mosquitos and other similar social bugs. If only there was a strong enough repellent that can actually keep them off your back, if only. The good news is you can learn a whole lot from your encounters and friends who are living it, when you identify your target, your only chance to get out in one piece is either eliminate or contain.

If you choose to contain them I know of a nice big lake we have in jeddah which is made up of sewage that we can send them all for a fully paid vacation forever never to return, actually do not worry about them coming back, over there they will feel at home .

For the following slimy creatures I have two words: You Suck!

• I know someone who uses his friends place, money, cars and travels with him, calls the toys his, splashes at his beach house and does it day in day out, to that bug I say “ You suck!”.

• What about that school friend that had parents that were suckers by nature and played to the egos of young teenagers and sucked up to them, today he continues to thrive on their behalf, he sucks, they pay, nice way for suckers, You suck!

• Over to the friend that has a job, gets paid, knows another friend who is so giving and loving, money comes naturally but he does not work you see.” Let’s go to another coffee shop he complains!” his friend pays the bill and they leave, the friend paid at all the next 4 places, the sucker played stupid, and did he stop? not a chance! This friend tells me even when its pennies he refuses to pay unless he puts on a show that he is paying! By the way sucker…YOU SUCK! in case you didn’t read that, You SUCK!

• Wait a minute, with all the hypocrites hovering on our levels these days, I cannot forget the bearded ones that pretend in public to be something of wisdom and faith, and are nothing more than cheap liars and worse than the non believers, for they are your everyday hypocrites, the ones that say something and totally mean and do something else.

• The evil ex-husband that ended a rough marriage of hypocrisy, dictatorship, male brutality, mental and physical abuse and then comes back to haunt her with his side gig mistress who has come back to make sure he is not cheating like he did to his first wife, you see what goes around comes back around and all the way up your chimney! so hard you will feel it and scream no more. What kind of man ask his ex-wife what she did to the woman he was cheating on her with? you see suckers are not warm blooded like the rest of us, cold blooded creatures that live on other peoples lives and blood. Good always wins over evil, and as to our coward goat in this shameful example, If I could only pluck your beard one hair at a time and write “ beware of hypocrite” on your forehead with your victims blood, and still look you in the eye and say” You Suck!”

• How about those people that suddenly fill your walls and days when you have that extra cash or that prestigious job title and power? where did they go when you fell to the perils of their doings? what happened to them when you needed an extra shoulder to cry on? what happened when you needed an answer when you called, only to hear busy tones and no replies? Why do they chase you off and down when you were weak, and attach themselves to you when you fly? How do they have the guts to show up at your door when you rise again asking for favors?

Here is the master plan/ sucker evaporate spray:

When they come to you once you start to fly again, when you are healed and stronger, when you are back to normal, when you are busy helping the needy and making a better you, when they arrive be nice, greet them in a perfect socially acceptable manner.

Invite them over for a private dinner, have some friends over, make them feel at home, offer them coffee and dates, candy and cakes, feed them, pamper them, and when they are comfortable and feel there is no harm done, ask them “ what was it you needed buddy?” and as soon as they start to open that garbage mouth of theirs, place your finger on their mouth and stop them, look them in the eyes and say after me:

You suck!

Oh! and one more thing, if you have been offended by my words, say thank you and move on out of here! Otherwise let me know your input on the delicate subject, and for the rest of us, You Rock!

mamdooh.alradadi listening to some smooth Jazz on July 6th 2010 in  jeddah, KSA

me@mamdoohalradadi.com

They met by coincidence in a coffee shop. They talked and came to the conclusion that something must be done on a plague that has spread its virus in their city. This virus was unstoppable and the cure was a hassle for many so its damage multiplied by the hour, in some cases by the minute.

They had a plan. They were bold in their decisions and promised one another to continue doing what they do best until they succeed, failure was not an option, success was their final destination.

They divided the city into quadrants. Each was assigned an area, each started at the far end, they would meet occasionally for support and feedback including success stories to keep the fire burning.

The day was upon them. They each started their mission at the same time. Each one of them armed with nothing more than what we all are born with. They knew it was a hard job, but since it came naturally they never saw it as hard work. They didn’t need to leave their jobs or what they did for a living.